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Standard Collective is a family-owned manufacturing company founded in 2015 in Jepara, Indonesia.
We manufacture custom furniture and architectural elements for international brands, architects, and developers who require precision, consistency, and direct accountability in offshore production.
Production is executed within our own factory in Jepara, where projects are defined, controlled, and verified by owners who are directly involved in the work. This structure exists to reduce risk through responsibility, process, and presence.

Founder & Chief Executive Officer
Project Definition & Client Alignment
Paul leads all client-side project definition and strategic alignment. His responsibility is to ensure that design intent is fully understood before production begins.
He works upstream, clarifying constraints, tolerances, timelines, and risks, so that execution is not left to interpretation.

Co-Owner & Chief Operating Officer
Execution, Cost & Schedule Control
Cristian is responsible for execution accuracy inside the factory, end-to-end. He controls how approved specifications are translated into real production, on time and within agreed cost parameters.
His authority spans materials, construction methods, joinery, finishes, sequencing, quality checkpoints, cost discipline, and production scheduling.
Cristian’s mandate is uncompromising: what is approved is what gets built, at the agreed cost and within the agreed schedule.
Final production approval and release remain under his authority.
2015 — Company founded in Jepara with a focus on custom wood production for export.
2016–2017 — Expansion into architectural elements and international trade exhibitions.
2018–2020 — Delivery of large, multi-container projects including architectural packages and institutional work.
2021–2023 — Increased focus on restoration-grade doors, windows, and historically referenced components.
2024–Present — Continued refinement of owner-led execution, documentation, and export reliability for complex projects.
Before founding Standard Collective, Paul managed large Jepara operations overseeing 500+ workers and 30+ supplier workshops. He witnessed unparalleled craftsmanship alongside systemic issues: shortcuts, misinterpretations, and lack of accountability.
In 2015, he built his own factory from scratch, focused on controlled execution. Starting with local Indonesian projects (restaurants, hotels, retail fit-outs in Jakarta, Bandung, Bali), the company quickly went international.
2016–2017: Exhibited at IFEX (50sqm then 70sqm booths), landed clients in Korea, Chile, Australia, New Zealand. Cristian joined full-time as the on-floor enforcer. Early projects included New York restaurants and metal furniture lines for US brands.
2018+: Shift to complex projects – full FF&E for Norwich Lofts (60 units), Jefferson Mills historic restoration (70+ doors/windows), metal architectural elements, high-end residential.
2019–2021: Paul served as Production Director in a high-tech Canadian facility ($40M output, CNC-driven), gaining Western lean manufacturing insight.
2021–Present: Returned to synthesize both worlds – Jepara's artisanal depth with disciplined, owner-led processes.
Today, we are a hybrid: irreplaceable Jepara skill wrapped in unbreakable accountability. Paul bridges client intent; Cristian enforces execution. No intermediaries. No surprises.

Jepara is internationally recognized for its hand-carved woodwork. It is also one of the world’s highest-density regions for skilled woodcraft, particularly in teak, mahogany, complex joinery, and architectural carving. This concentration of capability enables work that would be difficult or cost-prohibitive elsewhere.
On its own, craft is not sufficient without structure, documentation, and control. Our advantage lies in translating Jepara’s artisanal depth into repeatable, controlled execution through engineered processes and owner-led verification.

This capability is essential when projects require:
Traditional carving without process control introduces variation.
We convert artisanal carving into reliable execution by:
The result is work that retains Jepara’s character while meeting modern project requirements for precision, consistency, and installation readiness.

Alongside custom manufacturing, we have developed an internal furniture collection through years of production, used selectively as a foundation when it benefits the project.
This collection is used as a strategic baseline for clients who value:
Clients may adopt, adapt, or use these designs as a starting point or pursue fully bespoke execution. The choice is project-driven, not imposed.
Core production is executed in-house.
When specialized capacity or techniques are required, we selectively engage trusted partner workshops within the Jepara ecosystem, always under our specifications, supervision, and quality control.
Accountability remains fully ours.
All outsourced components are integrated into our production workflow and quality checkpoints.
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