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Since 2015, Standard Collective has been trusted to create furniture, architectural elements, and historical restorations.
Founded in 2015, PT Standard Collective Factory is a family-run manufacturer based in Jepara, Indonesia—the heart of global furniture craftsmanship. Led by Paul and Cristian, we’ve spent 10 years exporting custom furniture, architectural elements, and historical restorations to Korea, Australia, Chile, North America, Europe, and beyond. With a commitment to quality, sustainability, and client satisfaction, we turn your ideas into timeless pieces.
Co-Owner & Chief Operating Officer
Born in Romania and raised in Canada, Cristian embodies a rare fusion of rigorous operational discipline and cross-cultural fluency. His journey—from studying in North America to traversing continents before settling in Indonesia—grants him an unmatched ability to harmonize international expectations with Javanese craftsmanship.
Fluent in the local language and deeply integrated into the culture, Cristian bridges the gap between Western expectations and Asian production realities. His hands-on leadership, attention to detail, and strong rapport with local teams ensure smooth operations and consistent quality.
In addition to overseeing our own production, Cristian is a trusted quality control expert, often assisting clients with third-party inspections in other factories.
As Co-Owner and COO, he plays a key role in maintaining excellence, building trust, and aligning our global standards with on-the-ground execution.
Founder & Chief Executive Officer
Born in Romania and raised in Canada, Paul brings a strategic global mindset shaped by a lifetime of cross-cultural experience. After completing his education in Canada and spending years traveling and working across continents, he founded Standard Collective with a vision to blend high craftsmanship with international business standards.
With deep expertise in manufacturing, project management, and supply chain logistics, Paul has led complex operations in both North America and Asia — including high-end restorations, large-scale furniture production, and global sourcing projects. He is also known for building strong, versatile teams and for turning challenges into opportunities.
Paul focuses on business development, client relationships, financials, and long-term strategy. His leadership ensures the company remains agile, reliable, and aligned with the evolving needs of international clients — while always staying grounded in quality and purpose.
Whether you’re a designer, developer, or retailer in North America, Europe, or locally in Indonesia, we’re here to bring your vision to life. Send us your drawings, sketches, or reference photos, and we’ll craft custom products with care in Jepara.